Marketing your game

Getting your name out there both for your games and yourself are important aspects to making a living.

Promotion
Idiot's Guide to Marketing Your Game How to use the game press in your favor
 * http://www.gamasutra.com/blogs/MichaelRose/20091212/3798/The_Idiots_Guide_to_Marketing_Your_Indie_Game.php


 * http://gillen.cream.org/wordpress_html/assorted-essays/how-to-use-and-abuse-the-games-press-and-how-the-games-press-wants-to-use-and-abuse-you/

Networking
Darius Kazemi's article series on effective networking in the game industry always gets a spike around GDC because of how useful it is.
 * http://tinysubversions.com/effective-networking/

Related

 * http://sbgd.wikia.com/wiki/Monetization_and_Sales